5 campaign angles. 3 ad scripts. A 12-minute VSL outline. A complete lead generation funnel. All built specifically for your market, your story, and your $100M production level.
Zero Meta or Google ads targeting HNW buyers, relocators, or pre-construction investors. 100% dependent on organic and referral.
No structured video walking prospects through your story, credentials, and why The MKT Team is different. Trust has to be built from scratch on every call.
Website visitors read your blog content and leave. No gated resource capturing emails from HNW buyers researching the Sarasota market.
No automated follow-up. Leads who are not ready to call today have nowhere to go. No drip sequence, no market updates, no conversion path.
Your website is informational but has no structured path from visitor to booked consultation. Strong content. No capture mechanism.
"Living in Sarasota Luxury" channel launched in 2021 but is not being used as a consistent lead generation engine.
We checked the Meta Ad Library for every major luxury agent and team in Sarasota. Michael Saunders. The Ackerman Group. Joel Schemmel. Kim Ogilvie. None of them are running paid campaigns targeting HNW buyers relocating from the Northeast, Midwest, or internationally. Your organic presence is strong. Your blog, Instagram, PR coverage, and podcast appearances are excellent. But none of that traffic is being captured. A digital system does not replace what is already working. It adds a second engine that runs every day.
| Agent / Team | Meta Ads | VSL | Lead Magnet | Email Nurture | Funnel |
|---|---|---|---|---|---|
| Michael Saunders & Co. | None | No | No | No | No |
| The Ackerman Group | None | No | No | No | No |
| Joel Schemmel / RE/MAX | None | No | No | No | No |
| Kim Ogilvie / Sotheby's | None | No | No | No | No |
| The MKT Team (after this package) | 5 Angles | 12 min | Yes | 5-Email | Complete |
Targets HNW individuals in NYC, Boston, and Connecticut considering Florida relocation. Highest-intent luxury buyers. You are the guide, and your production numbers prove it.
You are the Director of Sales for Adagio. You sold EPOCH, ONE88, Orange Club, The Edge, The Gallery. Nobody else has that kind of pre-construction access. This positions you as the gatekeeper.
Sellers care about one thing: getting the highest price possible. You hold the record. That is the ultimate proof point for attracting luxury sellers.
Your content already covers Selby Gardens, the performing arts center, the circus tradition. This angle packages your existing passion into a lead generation tool. Most agents sell houses. You sell a lifestyle.
Your origin story is your biggest competitive advantage. Nobody in Sarasota luxury real estate has a story like this. Discipline, precision, attention to detail trained from childhood. It builds trust instantly.
Direct, authoritative. Positions you as the expert guide for $2M+ relocators. Drives to a free downloadable guide. Shot at downtown Sarasota bayfront, golden hour.
Exclusivity-driven. Leans into your Director of Sales access to Adagio and early-stage developments. Creates urgency. Shot in front of Adagio construction or renderings.
Emotional storytelling. Opens with ballet imagery, transitions to real estate success. Your origin story as the hook. Not salesy. Real. Builds deep trust in 90 seconds.
9-section outline covering: Hook, The Problem with Luxury Real Estate in Sarasota, Your Origin Story (Ballet to Record-Breaker), The MKT Team Mechanism, Proof Stack, The Offer (Complimentary Consultation), Objection Handling, Social Proof & Urgency, and CTA. Built around your specific story, credentials, and market position. Ready to film.
15-20 page PDF covering the 5 best neighborhoods for $2M+ buyers, pre-construction opportunities, relocation checklist, market data, and common mistakes. Gated behind email capture.
Automated sequence from guide download to consultation booking. Covers: neighborhood insights, your origin story, condo market intelligence, and qualification. Builds trust over three weeks.
Meta Ads (5 Angles) → Landing Page with Lead Magnet → Thank You Page + Consultation CTA → Email Nurture (5 emails) → Booked Consultation. Full system, end to end.
Film the VSL. Build the landing page. Create the lead magnet. Set up email automation. Install tracking.
Launch 3-5 ad campaigns targeting Northeast relocators, pre-construction buyers, and luxury sellers. Start with $50-100/day testing.
Kill underperformers. Scale winners. Add retargeting for website visitors. Launch Google Ads for high-intent search terms like "Sarasota luxury condos."
Expand targeting. Build YouTube content strategy. Add Adagio-specific campaigns. Scale ad spend as ROI proves out.
Everything on this page is yours, whether you work with us or not. If you want to see how we'd implement the whole system, let's talk.
Book a Call with Colin Or reply to the email that brought you here